On what we build and what we learn along the way.
Short articles and long essays on web design, development, SEO, and the practice of building digital presence in Portugal. No fluff. No clickbait.
- ·7 min·Audit · SEO · Checklist
Free audit: 7 things your site doesn't tell you (but Google knows)
Seven checks you can do in 15 minutes with free tools. Each one tells you whether your site is leaking traffic, conversion, or both — no agency hire required.
Read article - ·7 min·Conversion · Analytics · Measurement
How to measure if your site converts: the 4-signal framework
Traffic is vanity. Conversion is what pays the bills. Here are the four signals that, together, tell you whether your site is converting — and how to measure each one in 30 minutes.
Read article - ·6 min·WordPress · Next.js · Comparison
WordPress vs Next.js: when each one wins (without the religion)
WordPress and Next.js are tools with different strengths. Instead of the usual religious debate, here's an honest comparison of where each one wins — and the practical criteria for choosing.
Read article - ·6 min·Decision · Agency
How to choose a digital agency: 7 questions to ask before signing
Seven concrete questions to ask any digital agency before moving forward. A vague answer to any of them means you're going to have problems — sooner or later.
Read article - ·6 min·Decision · E-commerce
Institutional website vs online store: which does your business actually need in 2026
Many small businesses ask us for an online store when what they actually need is a well-built institutional site. Three questions that decide which one fits — and how much each one costs.
Read article - ·6 min·SEO · Schema.org
What is Schema.org and why your site needs it (with examples for Portugal)
Schema.org is the vocabulary that tells Google what's really on each page. We explain the five most valuable types for businesses in Portugal — LocalBusiness, Restaurant, FAQPage, Article, Product — with ready-to-paste examples.
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