The Local Pin
Daily, active GBP management for businesses that depend on local search.
Most local businesses set up a Google Business Profile once, ten years ago, and have ignored it since. Meanwhile, half of their potential customers find them — or don't — through Google Maps and the local 3-pack. The Local Pin is what closes that gap.
Real management, not a one-time setup.
Google Business Profile (formerly Google My Business) is the listing that appears when someone googles your business — name, hours, phone, photos, reviews, posts, Q&A. For a restaurant, a clinic, a law firm, a salon, a local studio, this listing produces more enquiries than the website itself.
Active management means weekly posts, fresh photos, prompt review responses, accurate hours including holidays, structured Q&A, and the small adjustments that keep the listing climbing in the local pack. We do it for you, properly, every week.
The active week, not a quarterly check-in.
Initial audit + setup
We claim or take ownership of the listing, fix categorisation, services, attributes, and the verification status.
Weekly Posts
One to two GBP Posts every week — events, offers, updates — written in your voice, with images, properly tracked.
Photos rotation
Fresh photos posted on a cadence (Google's algorithm rewards activity and freshness). We can use yours, or coordinate a quarterly photo session.
Review responses
Every review answered within 48 hours, in the right tone, with the right amount of personality. Negative reviews handled carefully and with a paper trail.
Q&A monitoring
We answer the public questions and seed the helpful ones that potential customers actually want to know.
Insights + monthly report
What's working, what isn't, where you appear vs. competitors. Plain language, not a dashboard.
Setup → routine → optimise.
- 01
Audit + claim
First week: we audit your existing profile, claim it if needed, fix categorisation and structured data, sync with the website.
- 02
Routine
Weeks 2 onwards: posts, photos, reviews, Q&A on a recurring schedule. We need ~30 minutes of your time per month for input.
- 03
Optimise
Quarterly: deep dive on competitors, keyword performance, photo performance, posting cadence. Adjust the rhythm.
What we use.
Primary platform
Cross-references local search performance with site SEO
Local rank tracking — where you appear in the 3-pack by search location
Post + photo design templates aligned with your brand
The editorial calendar your business sees, so you know what's coming
Local businesses, kept visible.
Three projects where local SEO and active GBP management moved the needle.
Setup once, then a small monthly.
GBP management is one of the few services where a real monthly retainer makes sense — the work is genuinely weekly. We charge a one-time setup fee (because the audit + initial fixes are real work) and then a flat monthly that covers the active management.
Setup
- ·Profile audit + verification
- ·Categorisation + services + attributes
- ·Initial photo round + 4 cornerstone posts
- ·Sync with website schema + Search Console
Active monthly
- ·1-2 posts per week
- ·Review monitoring + responses
- ·Q&A monitoring + seeding
- ·Photo rotation
- ·Monthly report + 30-minute call
Multi-location
- ·Same coverage applied across all branches
- ·Centralised editorial calendar
- ·Combined monthly reporting