The Custom Extraction
When your business logic is too complex for off-the-shelf.
We build web apps that fit the way you actually work. The kind where the existing SaaS makes you contort your operation around its data model — and you've been quietly paying for that contortion for years. We engineer the alternative.
A custom application, designed around your workflow.
A web application is what you need when a website isn't enough — when there's logic, data, users, permissions, and decisions the system has to make for you. Booking platforms, member portals, internal tools, marketplaces, dashboards, productivity workflows.
Custom Extraction is the right choice when off-the-shelf SaaS doesn't fit. The signal is usually one of three: the SaaS forces a workflow that's wrong for your business, the per-user pricing makes it economically painful at scale, or the data model leaks abstractions you can't change. At that point, custom is cheaper over a 3-year horizon than any subscription.
End-to-end engineering.
Architecture + data model
Two weeks of careful schema design before a single feature. Nine times out of ten, this is what separates an app that scales from one that doesn't.
Authentication + permissions
Magic-link, OAuth, OTP, multi-tenant — pick what fits. Roles + row-level security where the data is sensitive.
API layer
tRPC for end-to-end typed clients, or REST/OpenAPI for partners. Documented from day one.
Product UI
The bit your users actually see. Accessible, responsive, fast — the same standards we apply to marketing sites, plus the loading-state choreography that real apps need.
Integrations
Stripe, Resend, Twilio, Google APIs, ERP/accounting connectors. We've built each more than once and we know where they bite.
Operations baseline
Migrations, error tracking, structured logs, alerting, backups. The unsexy work that makes 'production' actually mean production.
Discover → architect → MVP → iterate.
- 01
Discovery + scoping
Workshops to map the workflow, the actors, and the edge cases. Output: a signed-off brief, a feature list ranked by leverage, and a budgeted MVP.
- 02
Architecture
Schema, API contract, hosting plan, integration sketch. We commit it to writing so future you can audit past us.
- 03
MVP build
Six to twelve weeks to ship a usable v1 to a small group of real users. We deliberately ship before all the nice-to-haves are done.
- 04
Iterate or hand-off
Either we keep building (monthly retainer) or we hand off to your team (full repo, docs, onboarding session).
Battle-tested stack.
Single framework for the marketing site and the app — fewer moving parts
Relational because most business logic is relational; type-safe migrations
End-to-end types for internal apps; OpenAPI when third parties consume the API
Pick by tenancy needs, never roll our own auth
Payments + payouts done by people whose only job is payments
Background jobs without standing up Kafka
We see failures before users tell us about them
Boring infra that scales when needed; no Kubernetes for a 3-person team
Apps in production, used daily.
Three custom apps that show the variety: a marketplace, a productivity tool, an ecosystem platform.
Project + retainer, not seat-based.
Custom apps are priced as a fixed-bid MVP plus an optional monthly retainer for iteration. The MVP price is committed after architecture, when scope is real. We don't quote blind from a feature list.
MVP
- ·6-10 week build to a working v1
- ·Auth, data model, core 3-5 user flows
- ·Production hosting + observability
- ·Hand-off pack: docs, runbook, walk-through
Iteration retainer
- ·1-2 days/week of senior engineering
- ·Roadmap reviews every two weeks
- ·Pause/resume month-to-month
- ·Priority response in working hours
Strategic partnership
- ·3+ days/week, multi-month
- ·Architecture leadership for in-house teams
- ·Hiring + ramp-up support
- ·Joint planning + roadmap ownership